Hacking.BaBa

Tech Companies for 2008

Tech Companies for 2008

Via CreatelfAdmob23andmeMahaloTwitterLinkedin

Hacking Passwords

Console Hacking - Wii

Hacker Face Off

Kevin MitnickAn accomplished hackerHad already been arrested for various computer crimesTsutomu ShimomuraComputer security researcher workin...

Vista Blue Pill

This presentation details the Vista Blue Pill hack by famous hacker Joanna Rutkowska View Upload your own

Hacking Orkut

Orkut recently upgraded the interface of their website. The site now looks good in shades of white and blue. But with the upgrade came a few...

Understand the way adsense works:

In a very simple way, I will explain how google adsense works: Lets say someone wants to advertise his car rental service. This advertiser goes to googles adword site, and after a short process, he publishes his ad. During this process, the advertiser excepts to pay a certain amount of money, for a certain amount of *page impressions, or a *certain amount of advertisement clicks. Lets say an advertiser is paying google 10$ for every 1000 page impressions. Now, you have a web site, and you would like to earn some easy money. So you go to the google adsense homepage, and create an account. once you've created your account, all you have to do is decide which formats of ads you would like to put on your website. Ok, after you have set up your account and after you put the ads on your site, you start earning money. You remember that advertiser who is advertising his car rental service? well, since your site is about Cars & Motors, google will decide to apply the advertisers "car rental service" in your ads. Why? Maybe because the person who is surfing your site would like to rent one of the cars you have mentioned on you site. Who knows. I just don't get it. How on earth do I benefit from this?! All I want is to make some quick and easy money! Ok Ok, I'll get to that right now. - The advertiser pays google, for placing his ads in appropriate web sites. - Google pays you, for allowing them to post ads on your site. The amount of money you earn: remember that their are two ways the advertiser pays google? Or via page impressions, or via advertisement click. Google does not tell the exact amount of money you earn from each page impression, or from each advertisement click. However a click in worth more than an impression. And again.. Why? Because its not a big deal if someone enters your site. But entering a site, then spotting an ad, and then clicking on it- takes more of an effort than just entering your page. I hope this was easy enough to understand. *Page impression- Every time someone enters your site. *advertisement click- Every time someone clicks on an advert on your site. For more information such as: - How to make more money threw your ads. - How to increase the amount of people who enter your site. - and much more, please continue to visit this Blog. Amigo.

Understand the way adsense works:

In a very simple way, I will explain how google adsense works: Lets say someone wants to advertise his car rental service. This advertiser g...

Tweak The AdSense Background Color!

PhotoShop Tutorial! The tutorial explains in a few simple steps how to tweak any Adsense Background color, so it fits any part of your site!...

Grow Your Adsense Piggy Bank: $30 to $300 A Month

Maybe you’ve had your own “Aha” moment with Google Adsense. I had mine earlier this year when I realized I could make more than just pocket change by featuring those now familiar ad blocks on my websites. I had worked hard building my content oriented niche sites and had expected to make decent affiliate income—which never materialized. You see, most people online (including you and me), are looking for information. I call them “lookey-loos.” They want to gather information before making a purchasing decision. This is normal behavior. However, if you are looking to earn or make online money via a web site affiliate program, you’ll quickly realize that it takes a lot more than slapping banner ads and links on your site. Although, I’ve made a modest amount of affiliate income, it didn’t seem enough to make it worth my while, in spite of what the affiliate marketing ebook gurus said. That’s the point where I decided to put Adsense on my sites. Got nothing to lose, right? At first I was like “Cool. A few pennies a day in the piggy bank.” I didn’t have to do anything extra for it, so it was kind of an easy way to make some “spare change.” I didn’t care how much I made each day. Anything was better than looking at a big fat zero. Then something changed. The money accumulating in my Adsense account began to grow. Hmmm. Maybe there’s something more to this Google Adsense thing than I realized. Adsense seemed like a pretty decent opportunity to make money online. This is when I got serious about the potential to make money with Google Adsense. I know I’m just one of thousands of website publishers that has recently discovered that this is one of several ways to make extra money. So here many of us sit, anxiously checking our stats to see how much money we’ve made today. What is our CTR (click through rate)? How much are we getting paid per click? And so forth. While we all hear the tales about those making thousands per day or month with Adsense, most of us web publishers, here in the trenches, are not blessed with having a gazillion visitors that produce big fat checks. We are trying to steadily grow our modest Adsense income fairly and honestly. But what is the secret to doing that? **WARNING: If you’re interested in information on how to make lots of money quick and easy using black hat techniques or using SPAM website generators, you can stop reading now** I believe that slow and steady wins the race—and, you’ll get to keep your Adsense account for the long run. Let me give you some perspective. Google is worth $120 billion. Google stock is now valued at over $400 per share. A good portion of their profit comes from pay-per-click advertising (Adwords). Yet, online advertising is still a relatively small percentage of total (U.S.) advertising dollars spent. However, things are rapidly changing. Online advertising will see steady growth for many years to come. The potential windfall for online web publishers is enormous. A web publisher making $30 a month today, could be making $300-$500 per day in a few short years. Those who go for the quick, unethical profits now, but lose their Adsense accounts because of it, may be kicking themselves in the future. To me, it’s just not worth it. Anyway, for those of you who think that you’ll never make it to that coveted $100 per month mark so that you can join the Google monthly check club, take heart. There’s still plenty of time for you to get there. However, you must get serious. You won’t make the big money if you’re treating your websites like a hobby. Ok. So, here’s some quick tips on what you can do to grow your Adsense profits (I’m currently making over $300 per month with Adsense by following this very strategy): ***BUILD QUALITY CONTENT SITES*** Content is King. You will not see good CTR without quality content. Put yourself in the visitor’s shoes. What’s the first thing you’ll want to do when you visit a crap website? Yeah, that’s right. Leave. Some web publishers believe that quality content doesn’t matter. That people will be less likely to click if they get good information at a site. This is not my experience. Some also believe that a crappy content site will cause visitors to click on Adsense ads to “escape” a bad site. I think this is B.S. When’s the last time you clicked on an ad to escape someone’s site? It’s too easy to hit the “back” button or close the browser. Your job as an online web publisher is to give people quality information. The ads are an added benefit to your visitors. If they want more information on a product or service related to your subject matter, then they are more likely to click on an ad. They will trust your site more. And, yes, my sites consistently have really good CTR. That means “high interest.” ***BUILD MORE THAN ONE WEBSITE*** While a few lucky web publishers have hit the golden jackpot ($10,000 a month and up) with only one site, most of them had built up a very popular site over several years and already had tons of steady traffic (in the thousands). When they put Adsense on their sites, they saw instant big money, and they continue to reap the rewards. You and I, down here in the trenches with fairly new sites, cannot realistically expect to achieve these lofty heights overnight. It’s gonna take a lot of work to get where they are, if we ever do. Even if we don’t, we can still make a nice enough income to achieve our desired financial goals. So quit obsessing over what so and so is making and focus on your own web publishing business. Now the truth is, the more quality websites you build, the more money you’ll make with Adsense. This goes for blogs too. If one site drops in clicks, then another site often picks up the slack. This is my experience. And these sites don’t have to be big money makers on their own, or get lots of traffic. It’s a numbers game. The more sites you build, the more opportunities you’ll have to reap Adsense profits. How many sites you build is up to you, but it’s not uncommon for successful web publishers to have between two and 10 sites, some have many more! Yes, this takes a lot of work. You have to research a niche topic, keywords, popularity potential, design a decent looking site, write or hire someone to write quality content, get your site listed in the search engines, keep monitoring your site, etc. So, you’ll be working some long hours in front of your computer. But think of it as building your online empire—one site at a time. ***USE HIGHEST PERFORMING AD BLOCK*** While you can test various Adsense ad block sizes and colors on your website, others have already done the research as to the top performing ad block. It’s the 300x250 rectangle. This block should be blended into your web page so that it doesn’t look so conspicuously like an ad. People hate ads. They don’t like to be sold to. However, if your ad blocks don’t scream “advertisement” to them, they’re more likely to click. This has been proven. The best positioning for ad blocks is at the top of the page (center position seems to get more clicks). Also, blue link color gets more clicks than any other link colors. But of course, you’re free to experiment with ad blocks on your own site. ***TWEAK AND UPDATE YOUR WEBSITES*** No website is perfect. You can always make improvements. Change or add new (relevant) information. If your website is ranking low, try adding new information. Search engines love websites that have fresh information. You don’t have to add something new every week, but you can tweak and update your sites periodically. I’ve had sites move into excellent search engine positions just by doing a little tweaking. BEWARE of auto-generated feeds and content. Google is cracking down on sites that have too much automation. The search engines seem to love organic content that looks and reads like the web publisher put some personal effort into it. ***WORK ON GETTING MORE TRAFFIC*** I know. This is the 100-pound gorilla for all of us. By now you know it’s not easy getting web site traffic. Whole ebook empires have been built around this very subject. All I can tell you is that there are some proven techniques, but they take work and time. One of the best ways, and the method I use consistently to get great results is writing articles like this one, and submitting them to article directories and lists. It’s also a nice way to get new sites indexed relatively quickly. You MUST keep working on getting more traffic to your websites. Traffic=Clicks=$$$ I know it can be frustrating when your site traffic is in the single digit per day category. Look at it this way, there’s nowhere else to go but UP. ***KEEP LEARNING*** An important KEY to increasing your Google Adsense profits is to learn as much as you can about the business of making money online with your website. Knowledge is power. There are plenty of generous people online offering free advice on how you can improve your Adsense income. I wouldn’t be where I am now without taking full advantage of free and paid resources. Remember, you’re not alone. There are lots of folks going through the same thing that you are. If you are open to learning, you CAN move forward towards reaching your income goals with Google Adsense. ***SET GOALS*** If you made $30 this month, set a goal to make $40 or $50 next month. If you made $80 this month, set a goal to make $100 next month. Having a monthly goal is a great way to stay motivated while you work on your website business. Trust me, I know. My first month with Adsense I earned a whopping $32.46. It took several months for me to make it into the monthly check club. However, with steady work, and determination to increase my Adsense income, that check has grown bigger every month. ***HAVE RESPECT FOR ADWORDS ADVERTISERS*** Adwords advertisers respect web publishers who understand that the reason they allow their ads to show up on your website pages is so that you can help bring them quality prospects. Adwords advertisers are looking for a decent return on investment (ROI) for their Adwords dollars. They don’t have to run their ads on the content network. Google makes it easy for them to turn that option off—and many do. So, keep in mind that it’s in YOUR best interest to keep the Adwords advertiser’s best interest in mind when you build your websites. Advertisers want to see profits just like we do. They want some of those clicks to produce sales. If they don’t make enough sales, they will quit using Adwords. That leads to less money for web publishers. There are some greedy, opportunistic web publishers out there who only care about filling their pockets with quick cash. They don’t care about how much money their SPAM pages cost advertisers when they send unqualified, or barely interested visitors, clicking onto the advertiser’s site. Poor quality website traffic may make some web publishers a tidy sum, but they risk being downgraded eventually by Adwords advertisers and Google itself. Google is giving their Adwords advertisers more tools to track clicks and sales conversions. Trust me, you want to be on the good list of web publishers that can be trusted by Adwords advertisers to consistently bring them qualified visitors. That’s what they are paying for. And, quit crying over low paying clicks. Google and their advertisers don’t owe you a living. If you want to make more Adsense money, then you’ll have to work smarter and harder. ***BE PATIENT BUT PERSISTENT*** While Google Adsense is a great way to earn or make online money, it’s definitely not a get-rich-quick scheme. It’ll take months, maybe even a couple of years before you realize those big check dreams. Meanwhile, keep doing a little bit here and there to build a solid online business. Actually, what we really do is provide a needed service to people—we provide quality information to help them find what they’re looking for quickly and easily. We help the “looky-loos” save time and money. We are information providers extraordinaire! What a great way to make a living.

Grow Your Adsense Piggy Bank: $30 to $300 A Month

Maybe you’ve had your own “Aha” moment with Google Adsense. I had mine earlier this year when I realized I could make more than just pocket ...

Protect Yourself From Clicking Your Ads Accidentally

You are aware that clicking on your own AdSense ads will lead to the termination of your Google AdSense account. To protect your Google Adsense account, you adhere to the Google AdSense terms and conditions. Because you are constantly working on your AdSense page in order to improve your Adsense earning, you fear that someday you may click on the AdSense ads accidentally. Well, fear no more. There are two ways you can protect yourself from clicking on your AdSense Ads accidentally. 1. Disable Your Browser Javascript If you disable browser Javascript setting, the Google Adense ads will not be shown while you are working on your AdSense page. The following steps will show you how to disable Javascript in Internet Explorer and Firefox. Internet Explorer 3.X - From the menu bar, select the Tools, then click on the Options. - Select the "Security" tab page - Uncheck "Run ActiveX scripts" to disable Javascript - Restart the browser Explorer 4.x - From the menu bar, select the Tools, then click on the Internet Options. - Select the Security tab page - Select Custom and click on the Settings... button - Select Disable under Active scripting to disable Javascript - Restart the browser Explorer 6.x - From the menu bar, select the Tools, then click on the Internet Options. - Select the Security tab page - Select Custom Level... button - Select Disable under Scripting > Active scripting to disable Javascript - Restart the browser FireFox - From the menu bar, select the Tools, then click on the Options. - Select the Content tab page - Uncheck Enable Javascript to disable Javascript - Restart the browser You should be aware that by disabling Javascript in the browser, you may not view any PPC ads or use any Javascript related application in your browser 2. Edit the Hosts File In Your Computer Open the host file in your PC with Word Pad/note pad and add the following entry in the host file of your PC: - 127.0.0.2 pagead2.googlesyndication.com Save the hosts file and restart your browser. You will not see the AdSense ad while you are working on your website. You can find the hosts file from the following directory of your PC: - Windows 95/98/Me, c:windows - Windows NT/2000/XP Pro, c:winntsystem32driversetc - Windows XP Home, c:windowssystem32driversetc If this trick is applied, you would not be able to view any Google AdSense Ads from any AdSense site.

Protect Yourself From Clicking Your Ads Accidentally

You are aware that clicking on your own AdSense ads will lead to the termination of your Google AdSense account. To protect your Google Adse...

Tips For Maximum Adsense Content Relevancy

One of the most essential aspects of getting the most out of your involvement with Google’s Adsense program is to be certain that Google serves up the most relevant ads possible on your site. The concept is easy to grasp--visitors travel to your sites in search of certain content on their topic of interest. If they see advertisements directly related to those content desires, they are far more likely to click on the ads than if they encounter only tangentially related material or, in a worst case scenario, ads that are not even related to their interests. As such, it is in your best interests to make sure your site displays relevant ads. Here are few tips for improving your content relevancy to produce more accurately targeted contextual FIRST THINGS FIRST. Before you even begin to use Adsense as a monetization tool, make sure there are relevant ads for your site or pages. In most cases, you will have determined this long before you even embarked on site design or content development. However, if you are thinking of adding Adsense to an existing site built with other monetization strategies originally in mind, you may not have bothered checking to see if other advertisers were going after that particular market. Be sure you are addressing a topic for which ads exist in sufficient quantity. If related advertising is sparse, it will difficult to avoid irrelevant ads. KEYWORDS MATTER. You do not want content that is overstuffed with particular keywords to point of destroying readability and value, but you do want to make sure your materials make liberal use of on-topic keywords likely to spawn the most relevant possible ads. Experts maintain that using keywords with your titles and H1 tags is an excellent way to assist in getting the most relevant possible ads. This has added advantages in terms of search engine optimization, as well. METATAGS. Once upon a time, metatags were a critical aspect of search engine optimization in general. Although the engines rely upon metatags far less than they once did, there is some evidence to suggest that using ad-triggering keywords in your pages’ meta-tags may increase the relevance of the advertisements displayed. This strategy may help, and it certainly cannot hurt. LOOK FOR LACKLUSTER CONTENT. Many sites to a great job of supplying content related to particular themes or keywords in the main portion of a page, but have sidebars, headers and footers filled with less targeted terms and material. Take a long look at your navigational elements and other “side of the page” text and remove keyword terminology that may be leading to irrelevant ad service. Alternatively, you can use Adsense’s section targeting tool to remove those areas from Adsense’s consideration completely, so long as you do not plan to display ad blocks or ad link units in those areas. TIGHT THEMING. You want to keep content tightly themed. That means you do not want to feature long, rambling articles that cover multiple topics. Instead, rely upon materials that address singular issues. You also do not want to feature multiple chunks of content on disparate matters on the same page for that very same reason. The value of tight theming may extend past individual pages. Many publishers argue that Adsense tends to reward tightly-themed overall sites with more relevant ads, as well. Even though this aspect of theming is not as well researched and proven, it makes sense to follow the practice, because of the search engine optimization advantages of having a focused site. BLOCK THE BAD ADS. Monitor your site regularly and take note when irrelevant ads appear. Then, take the time to add them to your blacklist for the site. Google does give you the ability to block individual ads via the Competitive Ad Filter. If you block out commonly served irrelevant ads, you may improve your chances of featuring more ads upon which your visitors will actually click. The more contextually relevant the ads appearing on your site are, the more clicks you can expect to see. As such, it is important to make an effort to use a combination of proven SEO methods that also work well with Adsense and some program-specific maneuvers to secure the best possible ads on your site.

Tips For Maximum Adsense Content Relevancy

One of the most essential aspects of getting the most out of your involvement with Google’s Adsense program is to be certain that Google ser...

How To Build A Traffic Highway To Your Website

Every internet business needs traffic and lots of it. Traffic is the lifeblood of online businesses, therefore, any program you under-take to build a successful company or business online must incorporate numerous traffic generating strategies. Assuming that you now have excellent products or service to market and all other internal plans well in place, now is the time to get down to real business of directing targeted traffic to your website. The following tips are designed with you in mind to help creating the website traffic that is so essential to sales and profits online. Advertising is the key to internet marketing and search engine traffic will be the backbone or the main source for that continuous flow. Yahoo/Overture and Google Adwords are excellent paid advertising to build traffic. It is unlikely that you will get the required website traffic without utilizing some of these paid advertising services, Overture and Yahoo, being so popular, it is futile not to avail yourself of their services. Search engine advertising has brought real success to thousands of online businesses, why not yours? PPC or (Pay Per Click) is the term given to this way of advertising. With proper keyword selection related to your products or services this advertising method could be just what you need. Another traffic building tool is to exchange website links with other businesses, this is called reciprocal linking and both parties normally benefit from this exchange of links related in some way to the business. When sites link to each other, they both share in the traffic generated by the efforts of each other. The more reciprocal links exchanged the more traffic that could be generated. Viral Marketing: This is a free or inexpensive way to spread the word on the internet about your company, business, product or service. This could be perceived as a sneaky way to advertise, by attaching your company name, product or link to certain media such as a funny video, entertaining games, interesting articles or gossip. People who are attracted to this kind of creative entertainment will pass it on to friends, relatives and acquaintances thus spreading the word wide and far. Optimizing your website content for high ranking Search engines rank your site based on well placed keywords and keyword phrases in your site content. Therefore the content on your site should be well optimized to take advantage of this requirement to rank high in search engine results. So, be warned when you write the content for your site. Write and publish Articles about your business. Submit your articles to article directories and publishers since they will have a large circulation of sites that will read and distribute the articles, giving you the exposure needed to generate much traffic. Write about special features of your business, product or service. Also include a resource box with your sites description and services plus a link to your website at the end of the article. Become members of forums and online communities: As members of these communities, you can write and post helpful articles along with a signature file with links to your business. This builds your credibility online, while creating much needed one way links to your site. This could boost your website ranking and traffic substantially. Finally, publish a newsletter, as a credible and trusted net marketer, your readers will share this with many others thus creating loyal repeat visitors to your site and you will be able to market to this list forever. This list of traffic building tools is by no means final, with some imagination and creativity more ways can be found to add to these marketing strategies on and off line.

How To Build A Traffic Highway To Your Website

Every internet business needs traffic and lots of it. Traffic is the lifeblood of online businesses, therefore, any program you under-take t...

Top 10 Ways to Get Awesome Web Traffic Using Blogs

Like many important people before you - perhaps you've underestimated the power of blogging. Blogs can be used, not only as the single easiest way to get a listing in the search engine for your desired keywords, but also serve the fantastic purpose if building a relationship with your quickly growing list of readers, listeners and viewers. After a light lunch today, I was left in the greatest mood. So I figured I would sit down and share with you 10 ways you can share my success and popularity using blogs. 1. Use a keyword specific blog title and description. When creating your blog, I just used the free service www.blogger.com you're asked to title or name your blog and give a short description. Take this chance to think a little. Ask yourself: a) Who do you want to read your blog? b) What is your interest or topic - what will you enjoy writing about? If you have a poetry blog for example - use the word poet or poetry in your title and description. You can research the popularity of your keywords use Overture's free tool here: http://inventory.overture.com 2. Try to update often (short daily entries work great) using hand written or bot generated keyword rich informative content. Give your visitors something they want to read. I love to write so I create all my original posts, but if you have a site that needs traffic or a topic that you don't know much about you can set up an automatically updating feed using other people's blog posts, or articles. Each entry is seen as its own html page, so the engines see your blog as a multi-paged site, that is updated regularly and rich in links and keywords. 3. Create an interesting profile. Searchers and fellow bloggers love the fact you're a real person, this helps to build personal relationships. Again, put a little time and effort into this one. Tons of people peek at your profile, and Blogger.com keeps track of all your views, so open up and share a little. Everything on your profile page is taken as a searchable keyword. Things like: what you like to do, your favorite movies and music, etc. Each one will get you listed under that topic in the blogger.com directory. 4. One way to jump right in and get visitors and feedback immediately is by posting to similar blogs and linking back to your blog. Say you have a poetry blog: you can use Blogger's search tool and your keyword - in this case "poetry" or "poet." (Another way to get a quick high listing is to search Google for example "poetry blog.") You can post a comment on their blog, just a short personal remark will do. Keep it polite, no one wants to hear negative criticism. Blogs are more personal than chartrooms or forums, and often contain personal views and opinions of the author, so don't go stepping on toes. The point is to make contact, build relationships, and exchange links. More links to your blog equals more free targeted traffic for you. 5. RSS is your friend! Create an RSS feed, by hand or using Feedburner. This gives your readers the option to subscribe to your blog with just a click. What this means to you is 100% deliverability of all the content you write by the readers request - your posts are sent directly to your subscribers via their RSS reader otherwise known as an aggregator. They are personally notified every time you post to your blog. And best of all, no spam complaints ever, and they get every update you make - no blockers or filters. Total word freedom! 6. Spread your feed by submitting to RSS directories. This is a one time deal, and you can either search and do it manually or use the tool I used: RSS Automator (it finds and submits to tons of different directories for you). Only submit each blog once. This is a lasting deal that could mess up your good standing if you do it multiple times. So to be sure you get a listing, only submit to directories once. (This is not the same thing as pinging; you can ping every time you update your blog.) 7. Ping your blog every time you update using pinging services like pingomatic.com and pingoat.com. This lets the directories know you have updated and added a new post to your blog. 8. Create a personalized or branded RSS reader/aggregator. Talk about top of mind awareness. You don't have to be a programming genius for this one (though it helps.) There are a couple services that for a small one time fee will customize a reader for you, with your logo, header and graphics, and preload it with any media you want. So with this you're sure to be seen and remembered every day. Check out one of the best services here: http://www.tristana.org/publishers/specs 9. People love to read you, but hearing you is even better. Give Podcasting a try - there are tons of ways to get started here. I would personally recommend http://www.Libsyn.com for all your Podcasting needs. It uploads, stores, hosts, and sets up the RSS and pings for you. Like Podcasting for dummies. Then just submit your podcast to different directories and readers like Apple iTunes, and ipodder.org. 10. Radio is great but now you can create a following by imitating the idiot box. Give your subscribers another way to obsess using Video-meets-Blogging or "The Vlog." This is a medium that is far from saturated. The possibilities are endless, and you're only limited to what you limit yourself. Though it has not been promoted too widely, the new Apple iTunes Podcasting feature supports Vlog subscriptions as well.

Top 10 Ways to Get Awesome Web Traffic Using Blogs

Like many important people before you - perhaps you've underestimated the power of blogging. Blogs can be used, not only as the single e...

Introducing video units. Good or Bad?

Good. It's simple. The more interactive the ads become, the more chances of people noticing them, which means an increase of the amount of clicks you'll get. So what's it all about? Introducing video units: "AdSense isn't just for ads anymore; it's also a place to get video content for your site -- and earn extra revenue at the same time. We're excited about the launch of video units -- a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes. If you're looking to build "stickiness" with your visitors, show quality YouTube partner video on your site, and earn extra revenue along the way, and want to know more, then review our common questions about video units." How do I earn with video units: "When you place a video unit on your website, you'll earn revenue from two types of ad formats: companion ads, which sit above your video content within the player and can be either text or image-based, and text overlay ads, which appear in the bottom 20% of the video content area. Ads on video units can be paid on either a cost-per-click or cost-per-thousand impression basis." What kinds of ads will appear in the video unit? "Video units may display two types of ads: * Text overlay ads, which are displayed in the bottom 20% of the video as it plays * Companion ads, which appear above the video content within the player The ads displayed can be either contextually targeted or site-targeted, and may be paid on either a cost-per-click or cost-per-thousand impressions basis." How do I add a video unit to my page? "Once you have linked your YouTube account and AdSense account, it's easy to add a video unit to your page. Just follow these steps to customize and implement your player. 1. Sign in to your account at http://www.google.com/adsense. 2. Select the AdSense Setup tab, then choose video units as the product. 3. You'll be directed to the YouTube website to customize your video unit. If you're not already logged in to YouTube, you will need to do so. 4. Enter a name and description for this player that will help you remember it in the future. 5. Customize the colors and layout of the player to fit your site. 6. Choose the type of content you'd like to display in this player: automated content that's automatically targeted to your site, or content from specific categories or providers. 7. Click the Generate code button. 8. Copy the code in the box and paste into the HTML source of your page where you'd like to display the video. Once you've saved and published your page to the web, you'll see targeted videos start to show up right away." What kind of video content can I choose? "There are three ways to choose video content: * Selecting individual content providers, YouTube partners who have chosen to distribute their videos to publisher websites along with targeted ads * Selecting content categories, topics and themes of video content you'd like to show on your site * Automatic targeting, in which the video content you display will be automatically targeted to the content of your site. You can assist the targeting by providing relevant keywords." How often is content in my video units updated? "Video content is updated frequently and automatically to help ensure there's always something new and interesting for your users to watch." How will my users interact with the video unit? "Each video player features standard YouTube video controls, allowing users to play and stop the video at any time. While the video plays, they can click on either overlay or companion ads, and the advertiser's site will open in a new window or tab. All video units are user-initiated, so they won't be intrusive to your site's visitors. Users also have the option to minimize the overlay ad if they'd prefer."

Introducing video units. Good or Bad?

Good. It's simple. The more interactive the ads become, the more chances of people noticing them, which means an increase of the amount ...

Google Video

What is section targeting and how do I implement it?

Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting. To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting. The HTML tags to emphasize a page section take the following format:   You can also designate sections you'd like to have ignored by adding a (weight=ignore) to the starting tag:  With these tags added to your HTML code, your final code may look like the following: <html><head><title>Section targeting</title></head> <body>  This is the text of your web page. Most of your content resides here.  </body> </html> You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site. In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.

What is section targeting and how do I implement it?

Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching...

Adsense: Why Bloggers Don't Get It

In doing the research for my series of <a href="http://www.wolf-howl.com/2005/07/google-adsense.html">Adsense articles</a>, two common ideas kept getting repeated: <ul> <li>My Adsense ads are horrible, they only pay out (insert low dollar figure here) </li> <li>My Adsense CTR is horrible, I only get a (insert extremely low CTR here)</li> </ul> To be fair these comments weren’t coming just from bloggers, but bloggers did make up an overwhelmingly large percentage. I think this stems from a misconception on the part of the bloggers that they are entitled to high payout and CTR. I’d like to spend a little time to share my feelings on this subject. In the early days a blog may just have been an online diary or journal, but like the days of the Nehru jackets, they are gone. What a blog is now is Chronologically Structured Content Management System, as opposed to the classic web hierarchical structured implementation. Let’s be clear, you can still use a blog as your online diary or journal, but nowdays it’s just as likely to be used as a commercial blog. Yes, I did just say commercial blog, and no the earth didn’t open under my feet and swallow me whole for saying it. Let’s take some time to look at a your typical blog. You may post about commercial related subjects like your job, what you like to buy, or even your hobbies. However these posts are all about your life, they are no more commercially viable or attractive than say Aunt Millie’s Holiday Newsletter. Yes we all have an Aunt Millie in our family, every year she sends out a finely crafted newsletter in a coordinating envelope she ordered from paperdirect.com telling us all about her family. We learn how hard her husband works, how many activities her kids are in and how good they are at them. We also read the details of how her scrapbooking business hasn’t taken off yet, but she promises to spend more time on it right after New Years. So if you were a business owner would you want to advertise anywhere on Aunt Millie’s Newsletter? Then why would a business want to pay you top dollar to advertise on your blog? What’s that, you say your blog gets (insert a high number here) of readers per day, surely that has to be worth something? Well did you know Aunt Millie sends out over 800 copies of her holiday newsletter to 17 countries, on 4 continents? Now before you get all fired up about it, understand that I don’t have a problem with you having a personal blog or sharing it with the public. However your expectation that it has value outside of your family/friends/community, is a serious misconception. So what exactly is a commercially viable blog? Don’t think of it as publishing a blog, think of it as publishing an online magazine. You need to start out with good content or articles about a small area or niche topic. You will need lots of content, and unless you are well known, don’t expect much to happen until you’ve written at least 100 and more likely over 200 articles. Yes you will have to devote some time and effort to publicizing and marketing it as well. Once you’ve got a significant focused reader base, that’s the time to slowly ad in the advertising. Now here’s the one that causes lots of people to freak out. BE PREPARED TO GIVE UP SOME PRIME SCREEN REAL ESTATE, IN THE CENTER, ABOVE THE FOLD, TO ADVERTISING. If you’ve worked with print media at all you will know the middle of the right hand page is the most desirable spot inside of a magazine (excluding the cover pages). I’ve sat through meetings where people have said ” … you know we need more right hand pages …”. If you want people to click on your ads, you will need put them where they can see them, above the fold in the center of the screen, in a prominent location. Yes I can almost here the keys typing for the flame comments and emails now. Before you hit that send button though, ask yourself this, are you building a space sough after by advertisers, or are you working on Aunt Millie’s Newsletter? No I don’t think your pages should be filled with ads, in fact quite the opposite, there should always be more content than advertising, ALWAYS! Next thing, lose the fancy graphics and eye-candy from your template. Yes I know you may have paid for a fancy template, maybe you had your niece who’s a graphic artist design something for you, or you really like the way that spinning flaming platypus looks in your page header. Here’s the thing, it’s detracting from your content. Graphics should be simple, understated, and support the content, not overpower or compete with it. Now before some art student wearing a beret, corduroy jacket with elbow patches, and smoking a pipe or French cigarette, writes and calls me a Philistine, stop and think. Are you designing a commercially attractive and viable space, or are you designing an intricate macrame border for Aunt Millie’s Newsletter? Remember keep it simple and to the point. Yes I know you feel like I just ripped off the band-aid, and now it hurts. Sorry but someone had to do it. I know some of you are still out there reading saying ‘but can’t I still have this … do we have to get rid of this … I really like that …’. Well I’m not your second grade teacher who’s going to tell you everything’s all right, that you don’t have to change a thing, and put a scooby-doo sticker on your shirt to make you feel better. If you want a blog that makes you more money than you spend at Starbucks every Tuesday, you will need to get serious about what you’re doing. If none of this sounds incredibly fun, and really sounds pretty close to actual work, here’s the way I see it, getting an Adsense check for $5 is fun, getting an Adsense check for $500 or $5000 is work. Disclaimers: I don’t actually have an Aunt Millie, she’s a fictional character. But like you, I do have relatives who send out holiday newsletters. Yes I know the minimum Adsense payment is $100, so you never could get a $5 check, but I was just making a point, mmkay?

Adsense: Why Bloggers Don't Get It

In doing the research for my series of Adsense articles , two common ideas kept getting repeated: My Adsense ads are horrible, they only pay...

Google Adsense Tips, Tricks, and Secrets- PART 1/2

<h2>Build an Empire?</h2> When you’re deciding to become a website publisher you will fall into one of two broad categories: <ul> <li>Publish 100 websites that each earn $1 a day profit</li> <li>Publish 1 website that earns $100 a day profit</li> </ul> The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up. <h2>General or Niche</h2> You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field. If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero). Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from <a href="http://www.cashkeywords.com/">cashkeywords.com</a> and was pleased with my results (see <a href="http://www.wolf-howl.com/2005/07/cash-keywords-free-offer-recap.html">cash keywords free offer recap</a>). <h2>New Sites, Files and Maintenance</h2> When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically. I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear. <h2>Managing URL’s and channels</h2> Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this: <ul> <li>domain1.com - 728 banner</li> <li>domain1.com - 336 block</li> <li>domain1.com - text link</li> <li>domain2.com - 728 banner</li> <li>domain2.com - image banner</li> <li>domain2.com - 336 block</li> <li>domain3.com - 300 block</li> </ul> While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

Google Adsense Tips, Tricks, and Secrets- PART 1/2

Build an Empire? When you’re deciding to become a website publisher you will fall into one of two broad categories: Publish 100 websites tha...